Enable

Baseline clarity: what talent needs to believe before anything else moves.

What usually breaks

• Teams disagree on the talent story
• Hiring managers work from different scripts
• No shared language for EVP

How we show up with you

• EVP foundations workshop
• Stakeholder alignment sprint

Define

Sharpen positioning so attraction and conversion point at the same truth.

What usually breaks

• EVP reads like a slogan
• Role narratives are generic
• Audience segments are fuzzy

How we show up with you

• EVP architecture
• Role narrative system

Attract

Earn attention from the right people—not just more traffic.

What usually breaks

• Traffic without fit
• Campaigns outrun the story
• Channels compete with each other

How we show up with you

• Channel strategy
• Creative systems for talent

Convert

Turn interest into action: applications, sign-ups, qualified conversations.

What usually breaks

• Careers site traffic does not submit
• Forms are hidden or generic
• High bounce on key pages

How we show up with you

• Careers site conversion
• Application journey redesign

Excite

Make the offer feel real the moment someone leans in.

What usually breaks

• Onboarding content feels bolted on
• Early experience undermines the promise
• Weak post-apply comms

How we show up with you

• Candidate experience design
• Onboarding narrative

Extend

Turn hires and teams into proof that compounds the story.

What usually breaks

• No advocacy loop
• Referrals are accidental
• Internal story diverges from external

How we show up with you

• Employee advocacy
• Internal comms alignment